At SOFTMASTER, we understand the need to have a good-looking website and application, so our UI/UX experts work tirelessly at all stages of the process, from concept development to implementation. We can redesign your existing solution or create a new one from scratch, all with the goal of creating a expandable, intuitive and user-friendly interface
The whole process should be considered as a collaborative journey between our UI/UX team and customers, which will lead to the creation of an application with a powerful UI and UX. This, in turn, will lead to increased sales, increased ROI for your business and increased user acceptance.
The best UI is created based on a detailed analysis of user behavior patterns and is achieved by following the recommendations of the Human Interface Guidelines, which will turn your digital product into a simple, intuitive and effective solution.
The work of our UI/UX team begins with detailed research. Together with the clients, we define the goals of their business enterprise and its immediate tasks. This gives us the basis for product development, further strategy, information architecture (IA) and other processes.
Then the user-centric approach takes effect. We conduct a thorough study of the needs, behaviors and expectations of your users in order to better understand what kind of product they need and what they want.
We also analyze competitors, benchmarking and try to find common ground between your aspirations and assumptions, as well as understand what real users are looking for. This structure is part of our information architecture design and planning.
The next step in this user interface design process is to present the source framework corresponding to the data structure and functions of the UI. We will provide you with mockups, layouts and prototypes so that you can see the final product and make sure you like it.
Then, based on the research conducted during the first stage of development, we proceed to user testing to make sure that the assumptions have been validated and are no longer assumptions, but facts.
User testing is carried out through different sessions, during which we analyze the data and make the necessary improvements to the design. Depending on the project, various methods of collecting feedback are used; they range from individual sessions to remote user testing, storyboards, etc.
Our front-end developers will now have the last word on this issue and will use advanced technologies to turn graphic images and models into applications and software that run smoothly on all devices and meet industry standards. Your software undergoes repeated testing so that we can be sure that it is durable and functional.